About us

MEET OUR FOUNDER.

“My name is Nia, and I come from a Greek-Australian background which had a deep influence on my small (but cherished) brand. Soult was born from years of contemplation and a deep-seated passion to create something meaningful. My creative journey began early—painting, sketching, and designing clothes for my Barbies were just the start.

Soult emerged as a brand dedicated to doing good in the world, championing optimism and positivity in everything we do. Inspired by the carefree essence of European summers, Soult reflects a lifestyle beyond the 9-5 grind, embracing the simple joys and cherished moments that define our humanity.

When you experience Soult, you join a community of dreamers and local optimists who believe in the goodness of life and who do things from (and with) the SOUL. We strive to make a positive impact, ensuring that each thread, design, and material contributes to the well-being of our planet—recycling plastic bottles, using natural materials and supporting sustainable practices. At Soult, we aim to infuse purpose into everything we create, bringing a sense of fulfillment to those who wear, follow, and believe in us. Just like how salt enhances flavours, with Soult you enhance your life”